The Video games of the XXXIII Olympiad are about to start! Set in Paris, France from 26 July to 11 August, 2024, billions of followers from all corners of the world can be tuning in to observe the one-of-a-kind sporting occasion.
As athletes full their last preparations for Paris 2024, GeoPoll, in collaboration with mediaReach OMD, carried out a survey to evaluate public perceptions across the video games. The research was carried out utilizing GeoPoll’s cell internet platform, surveying greater than 2,250 respondents in Ghana, Kenya, Nigeria, and Tanzania. Subjects coated embrace consciousness of the video games, curiosity, viewing intentions, favourite occasions, media consumption habits, betting tendencies, and perceptions of the occasion’s cultural and social impression.
The findings reveal a strong curiosity amongst Africans for the 2024 Paris Olympics, with a big share score their curiosity on the highest stage.
Key Findings
Basic Curiosity: Throughout international locations, most price their curiosity within the video games as very (37%) or extraordinarily (24%), and 93% mentioned they intend to observe the video games.
Favourite Sports activities: Soccer stands out because the occasion respondents are most desirous about watching – significantly in Ghana (57%) and Nigeria (56%). Different extremely anticipated occasions embrace athletics (31%), swimming (21%), basketball (18%), and boxing (15%).
Favourite Programming: The vast majority of respondents intend to observe the opening ceremonies (55%), and 64% say they like to observe their favourite occasions of their entirety quite than simply tuning in for the quarterfinals, semifinals, and finals.
Viewership: TV stays the system of selection for watching the video games (80%). Nonetheless, 60% of respondents additionally plan to comply with the video games on their cell phone. The incidence will increase to 72% in Nigeria.
Viewing Occasions: Viewership is projected to extend all through the day, with respondents saying they’re almost certainly to observe within the night from 6pm to 11pm (55%).
Anticipated Class Conduct: The survey additionally recognized alternatives for manufacturers, as viewers intend to improve knowledge plans, socialize with buddies, have interaction in sports activities betting, and eat delicate drinks and alcohol, amongst different actions.
50% plan to interact in betting on the Olympics
The perceived significance of the Olympics goes past Paris or the ultimate medal rely. From this research, 72% respondents consider the Olympics has a cultural and social impression of their international locations. These findings underscore the immense enthusiasm Africans have for the Olympics and the big range of sports activities that may captivate audiences worldwide.
For a extra detailed report with insights, please go to the OMD Client Intelligence Platform or obtain the report right here: https://www.mediareachomd.com/olympicsreport
About This Survey
GeoPoll carried out this survey, in collaboration with mediaReach OMD, utilizing its proprietary cell internet analysis platform. The survey reached 2,261 respondents, leveraging GeoPoll Viewers Measurement (GAM) panels in Kenya and Tanzania, and The OMD Client Intelligence (OCI) panel in Ghana and Nigeria.
Information assortment occurred from 31 Could to 16 June, 2024. The survey was supplied in English in Ghana, Kenya, and Nigeria, and in English and Swahili in Tanzania.
The various pattern for the research features a gender composition of 66% male and 34% feminine, and an age breakdown of 12% ages 18-24, 55% ages 25-34, and 33% ages 35 and older.
For extra info on the pattern and methodology for this research or to conduct a analysis research of your individual in Africa or world wide, contact GeoPoll immediately.
For extra details about mediaReach OMD and its companies, please go to www.mediareachomd.com.
